Integrated Fundraising Communications
Back to the home page

ABD Direct is excited to announce that Elana Firsht will be joining us as our new Senior Digital Director, Political.

Elana was the Online Fundraising Director on the Biden for President campaign, where she oversaw the email, SMS and online organic fundraising programs. She will be joining ABD Direct to chart a course for growth of the political team, and oversee the company’s digital work in the political space.

“I am excited to bring the skills and lessons I learned throughout my career and on the Biden campaign to ABD Direct,” said Firsht. “I am passionate about ensuring Democratic campaigns and organizations have the resources they need to succeed – and I can’t wait to continue that work at ABD Direct.”

“Elana is coming off helping to lead a record-breaking digital fundraising campaign for President Biden and Vice President Harris and we are incredibly excited that she has decided to join our team,” said ABD Direct Co-Managing Director Chuck Pruitt.

“The world of grassroots fundraising for Democratic and progressive political campaigns is changing rapidly,” Firsht said, “and we see new opportunities for campaigns to develop cutting-edge, multi-channel efforts. I’m looking forward to helping clients craft strategies for success in the critical 2022 election cycle.”

About ABD Direct: For over 30 years, ABD Direct has fostered dedicated partnerships with non-profit charitable and progressive advocacy organizations, and has a long history of developing forward-thinking direct response fundraising solutions—both offline and online—which pave the way for success for some of the nation’s leading nonprofit organizations and progressive political campaigns. The firm was the lead direct mail agency in two Obama for America campaigns and has grown from a small Milwaukee-based firm to one of the most accomplished direct response marketing agencies in the country, with offices in Milwaukee, WI and Washington, DC. ABD Direct is a division of AB Data, Ltd.