Integrated Fundraising Communications
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Our Favorite lines
image image "I have a deep conviction that we're greater together than we are on our own. I believe this country succeeds when everyone gets a fair shot, when everyone does their fair share, when everyone, from Main Street to Wall Street, plays by the same rules. And I believe we all prosper when hard work pays off and responsibility is rewarded. Those aren't Democratic values or Republican values. Those aren't I percent values or 99 percent values. They're American values. And we have to reclaim them." - President Barack Obama

What's New

A message from ABD Direct

The death of George Floyd in Minneapolis should serve as a wake-up call for our nation and for all of us. His life matters and his family deserves justice. Underlying and systemic racism cannot go on unaddressed any longer. Silence is not an option. George Floyd’s death has also sparked violence and destru...

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E-Renewals: The Snuffleupagus of Integrated Marketing

On Sesame Street, Big Bird had a best friend, Snuffleupagus. The only problem was that, in the beginning, no one else seemed to be able to see him. Snuffleupagus disappeared or slipped through the cracks when someone other than Big Bird turned up on the Street. When it comes to integrated marketing efforts, e-r...

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Amnesty International USA: Turning a Program Around

Six years ago, Amnesty International—an iconic brand with a 40+ year history in the grassroots and direct mail fundraising space—found its program in a state of crisis. For three consecutive fiscal years, the program had experienced sharp declines in virtually every metric—gross revenue had declined ...

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