Integrated Fundraising Communications
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Our Favorite lines
image image "I have a deep conviction that we're greater together than we are on our own. I believe this country succeeds when everyone gets a fair shot, when everyone does their fair share, when everyone, from Main Street to Wall Street, plays by the same rules. And I believe we all prosper when hard work pays off and responsibility is rewarded. Those aren't Democratic values or Republican values. Those aren't I percent values or 99 percent values. They're American values. And we have to reclaim them." - President Barack Obama

What's New

Trying Times: Making the Case for New Donor Acquisition

At the 2013 DMAW Bridge Conference, I was joined my two of my industry colleagues—Cathy Finney, Deputy Vice President, Strategic Services at The Wilderness Society and Kevin Moran, Principal at Integral –to lead a panel on an important topic: Trying Times: Making the Case for New Donor Acquisition. (Scroll ...


ABD Direct Wins DMAW MAXI Awards at The Bridge Conference

As an agency, we’ve not been inclined to measure ourselves by the number of awards we win. Instead, we’ve taken greater pride in the results we’ve achieved for our clients over the years. And, to be honest, entering your work for awards’ competitions can take valuable time away from the more important wo...


Amnesty International USA: Turning a Program Around

Six years ago, Amnesty International—an iconic brand with a 40+ year history in the grassroots and direct mail fundraising space—found its program in a state of crisis. For three consecutive fiscal years, the program had experienced sharp declines in virtually every metric—gross revenue had declined ...