Integrated Fundraising Communications

What’s New

Elana Firsht joins ABD Direct

April 5, 2021

ABD Direct is excited to announce that Elana Firsht will be joining us as our new Senior Digital Director, Political. Elana was the Online Fundraising Director on the Biden for President campaign, where she oversaw the email, SMS and online organic fundraising programs. She will be joining ABD Direct to chart a course for growth… Read More

Your Donors Have Spoken: The 2021 National Progressive Donor Survey

April 1, 2021

Every direct response fundraiser will be quick to admit that the last four years have been challenging and tumultuous, so it should come as no surprise that our donors feel the same way. We knew Donald Trump would be like no president ever, yet the constant state of crises defied predictions and here we all… Read More

A message from ABD Direct

June 4, 2020

The death of George Floyd in Minneapolis should serve as a wake-up call for our nation and for all of us. His life matters and his family deserves justice. Underlying and systemic racism cannot go on unaddressed any longer. Silence is not an option. George Floyd’s death has also sparked violence and destruction in cities… Read More

E-Renewals: The Snuffleupagus of Integrated Marketing

July 6, 2019

On Sesame Street, Big Bird had a best friend, Snuffleupagus. The only problem was that, in the beginning, no one else seemed to be able to see him. Snuffleupagus disappeared or slipped through the cracks when someone other than Big Bird turned up on the Street. When it comes to integrated marketing efforts, e-renewals are… Read More

ABD Direct Wins DMAW MAXI Awards at The Bridge Conference

September 5, 2013

As an agency, we’ve not been inclined to measure ourselves by the number of awards we win. Instead, we’ve taken greater pride in the results we’ve achieved for our clients over the years. And, to be honest, entering your work for awards’ competitions can take valuable time away from the more important work of meeting… Read More

Jennifer Tierney Joins ABD Direct

September 1, 2013

Jennifer comes to A.B. Data after more than seven years at Doctors Without Borders / Médecins Sans Frontières (MSF). During her tenure as Marketing then as Development Director, Jennifer guided MSF through years of phenomenal growth. In 2009 she was named one of the Nonprofit Times’ Most Influential and Effective Fundraisers. Prior to her time… Read More

Announcing 2017 Progressive Donor Survey Results Briefing

January 19, 2010

The 2017 Progressive Donor Survey—the third in an ongoing partnership with the Mellman Group—will look at donors to progressive and political advocacy groups and organizations to find out what issues they care about, what worries them the most and how they perceive the changing political scene. With the election of Donald Trump and a Republican… Read More