What’s New

ABD Direct announced that Kim Daley has joined the agency as Creative Director. Kim spent 13 years on the development team at Doctors Without Borders before starting her own creative firm consulting with a broad range of non-profit and advocacy organizations. Kim will help to spearhead ABD Direct’s creative offerings and strategies across an ever-evolving… Read More

Every direct response fundraiser will be quick to admit that the last four years have been challenging and tumultuous, so it should come as no surprise that our donors feel the same way. We knew Donald Trump would be like no president ever, yet the constant state of crises defied predictions and here we all… Read More

The death of George Floyd in Minneapolis should serve as a wake-up call for our nation and for all of us. His life matters and his family deserves justice. Underlying and systemic racism cannot go on unaddressed any longer. Silence is not an option. George Floyd’s death has also sparked violence and destruction in cities… Read More

On Sesame Street, Big Bird had a best friend, Snuffleupagus. The only problem was that, in the beginning, no one else seemed to be able to see him. Snuffleupagus disappeared or slipped through the cracks when someone other than Big Bird turned up on the Street. When it comes to integrated marketing efforts, e-renewals are… Read More

As an agency, we’ve not been inclined to measure ourselves by the number of awards we win. Instead, we’ve taken greater pride in the results we’ve achieved for our clients over the years. And, to be honest, entering your work for awards’ competitions can take valuable time away from the more important work of meeting… Read More

Jennifer comes to A.B. Data after more than seven years at Doctors Without Borders / Médecins Sans Frontières (MSF). During her tenure as Marketing then as Development Director, Jennifer guided MSF through years of phenomenal growth. In 2009 she was named one of the Nonprofit Times’ Most Influential and Effective Fundraisers. Prior to her time… Read More

The 2017 Progressive Donor Survey—the third in an ongoing partnership with the Mellman Group—will look at donors to progressive and political advocacy groups and organizations to find out what issues they care about, what worries them the most and how they perceive the changing political scene. With the election of Donald Trump and a Republican… Read More