Trisha Laich

Trisha is our Director of Analytics. She comes to ABD Direct with over 15 years of experience working for nonprofits. She excels at interpreting data by telling a story and tying it into CRM Strategy, Campaign Management, Database Administration, and Analytics. Before joining ABD Direct, Trisha worked at Easterseals and the International Fellowship of Christians and Jews. At both organizations, she created analytics and reporting for these fundraising programs and developed CRM strategies leveraging automation to improve donor insights. Trisha provides day-to-day analytics and reporting support to our clients.