Integrated Fundraising Communications
Back to Our Team | Joe Manes
Ashley Allison

Cathy Finney

A fundraising professional with more than 25 years of experience, Cathy is a partner and senior vice president at ABD Direct and serves as managing director of its digital division.

With deep experience in both direct response and major gifts, Cathy develops fundraising strategies that address the full life cycle of a donor, moving donors from transactional to transformational, and from donor to investor. Specializing in building higher-value donor relationships through growing and implementing mid-level and sustainer giving programs, she designs and implements multi-channel strategies which move donors appropriately and seamlessly from acquisition to higher levels of giving.

Over the course of her career, Cathy has worked with or for some of the nation’s best non-profit organizations including The Wilderness Society, WNET/Channel Thirteen, the Center for Reproductive Rights, and Wildlife Conservation Society.

Cathy lives in Bozeman, MT, and is an avid runner (now on both road and trails), hiker, and fledgling mountain biker.


Washington, DC