Integrated Fundraising Communications
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Jeff Mallach

Cathy Finney

A fundraising professional with more than 25 years of experience, Cathy serves as Senior Vice President at ABD Direct. She is based in the Washington, D.C. office.

With deep experience in both direct response and major gifts, Cathy develops fundraising strategies that address the full life-cycle of a donor, moving donors from transactional to transformational, and from donor to investor. Specializing in building higher-value donor relationships through growing and implementing mid-level and sustainer giving programs, she designs and implements strategies which move donors appropriately and seamlessly from acquisition to higher levels of giving. Over the course of her career, Cathy has worked with or for some of the nation’s best non-profit organizations including The Wilderness Society, WNET/Channel Thirteen, Amnesty International USA, and the United States Holocaust Memorial Museum.


Washington, DC