Appalachian Trail Conservancy – Integration: Turning Gold Into Platinum
Posted on
August 20, 2024
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The Objective: Our objective was to transform the Appalachian Trail Conservancy's (ATC) traditional calendar appeal from a primarily direct mail effort into a robust, integrated multi-channel fundraising campaign. Historically, this appeal had been a cornerstone of our direct mail efforts, yet the previous year's campaign, which...
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