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Our Favorite lines
image image "I have a deep conviction that we're greater together than we are on our own. I believe this country succeeds when everyone gets a fair shot, when everyone does their fair share, when everyone, from Main Street to Wall Street, plays by the same rules. And I believe we all prosper when hard work pays off and responsibility is rewarded. Those aren't Democratic values or Republican values. Those aren't I percent values or 99 percent values. They're American values. And we have to reclaim them." - President Barack Obama

What's New

Elana Firsht joins ABD Direct

ABD Direct is excited to announce that Elana Firsht will be joining us as our new Senior Digital Director, Political. Elana was the Online Fundraising Director on the Biden for President campaign, where she oversaw the email, SMS and online organic fundraising programs. She will be joining ABD Direct to chart a...


Your Donors Have Spoken: The 2021 National Progressive Donor Survey

Every direct response fundraiser will be quick to admit that the last four years have been challenging and tumultuous, so it should come as no surprise that our donors feel the same way. We knew Donald Trump would be like no president ever, yet the constant state of crises defied predictions and here we all are in...


Amnesty International USA: Turning a Program Around

Six years ago, Amnesty International—an iconic brand with a 40+ year history in the grassroots and direct mail fundraising space—found its program in a state of crisis. For three consecutive fiscal years, the program had experienced sharp declines in virtually every metric—gross revenue had declined ...