Samantha is devoted to helping non-profit partners achieve their goals, honor their values, and implement their vision for a better world. She’s a creative problem-solver, collaborative team player, and passionate leader.
Samantha’s 15 years as a fundraising professional have given her the opportunity to partner with organizations that inspire her, including International Campaign for Tibet, Human Rights Watch, Indivisible, National Gallery of Art, Wildlife Conservation Society, No Kid Hungry, and Cornell Lab of Ornithology.
She began her career in direct response fundraising as an Account Coordinator—the true hero and backbone of any agency team—managing schedules, trafficking creative and collaborating with production. Over a 10 year period at that firm, she rose to become the first Senior Account Executive, developing multi-year projections, generating creative themes, and a managing a four person account team and production staff. Inspired to bring her agency experience and learn from best-of-breed digital specialists, she moved on to a top-tier digital production firm where she implemented a Digital Strategy practice.
Along the way she took an opportunity to work with a long-time client, American Friends Service Committee, on their Centennial Campaign. Working directly in a non-profit organization in a capital campaign role provided invaluable insight into broad institutional development department operations including strategic planning, capital campaign planning and execution, major gift relations, board training, and event production.
Samantha brings this combination of deep expertise in direct response fundraising broadly, a thorough understanding of a wide range of digital systems and tools, and an organization-wide perspective to her role as Director, Digital Services, to implement our partners’ vision through the creation, management, and analysis of integrated, cross-channel campaigns as well as digital-specific strategies.
Samantha is a UPenn alum and lives in Philadelphia with her son Ethan, and her beagle Charlie Brown.